According to the study, are Bed Bath & Beyond, which risks having 27% of its potential customers end up shopping at Amazon, PetSmart (25%) and Toys"R"Us (21%). The only one that seems to suffer less damage is Walmart, with 10% to 15% less chance of losing customers than Target and Best Buy. Placed.com has also found notable differences in behavior based on gender in its study. Best Buy primarily appeals to male audiences, who are 39% more likely to visit electronics stores; while women prefer other types of stores, such as Kohl's. These data contrast with those recently provided by Foresee, where it indicated that of the customers who used their smartphone within the store itself, only 37% compared their prices with those of the competition. In any case, companies have to take advantage of the fact that they have the client in their field, and know how to play at home.
In this game, the main players are the sellers, who have to develop an effective game tactic to overcome the obstacles that the client puts up and make them finally end up purchasing the product. LinkedIn continues to consolidate itself as the best social Gmail Email List network for doing business Its potential to make contacts at the business level earns the trust of companies Tags linkedin Business social networks marketing read later favorites 3 ads datacentric The union of 2 market leaders We generate value through data solutions: validation, enrichment, analysis and activation According to a study published by the Center for Marketing Research at the University of Massachusetts, 8 out of 10 (81%) Inc. 500 companies use LinkedIn, up from 73% the previous year. A higher figure than that registered by Facebook (67%) who has also registered a significant decrease compared to 2011, when it was 74%.
Among other Social Media strategies adopted by Inc. 500 companies in 2012, the following stand out: Greater importance of the corporate blog. 44% of brands now publish on their corporate blog, up from 37% in the previous period. Foursquare usage has doubled from 13% in 2011 to 28% in 2012. YouTube has also suffered some decline. In 2012 only 30% of companies used it, compared to 45% in 2012. 18% of businesses use Pinterest. 63% contribute their own content on Social Media. Few companies have increased their investment in this area. Only 44% of the brands allocate more resources than the previous year, compared to 71% who increased their efforts in 2011. In addition, 41% recognize that their budget will not change in the next year. How important is Social Media for brands? 6 out of 10 consider that Social Media is a very necessary tool to increase the growth of their business, while 4 out of 10 disagree, and even 15% argue that it is very unnecessary.