Jun 22, 2022
In Business Forum
Are all kinds of business structures, among which Marketing may do very little with a small field of action and does not have the capacity for analysis or interaction with sales or finance, and its contributions have minimal impact. The reality of marketing is usa phone list it is a neuralgic area in any organization, it is an investment area in the short, medium and long term, having the power to increase the value of a company or brand, boost sales, rotate inventory, capture and retain customers, whether it is the production or marketing company, in the end usa phone list , if it carries out analytical and well-planned work, is the one who manages to mobilize resources that put the product or service in the hands of customers, paying everyone's salary. There is no sales without marketing, no matter how small. For marketing to really be an investment and have a return, it is imperative to have full control of the following: budget planning: Provide and allocate the necessary items for the different activities that support the comprehensive management of the department and its support for advertising, promotion, sales, distribution, corporate image, research, among many other aspects that this organizational figure may have. The correct distribution of the investment, by business unit, by brand, by activity, by period, by sales compliance, among others, is neutral to justify against a board of directors or against the war with finances, the latter, a usa phone list that tends to give less priority to marketing and is a promoter of budget volatility and improvisation in the face of the needs that usa phone list arise from not initially allowing the allocation of funds for the noble purposes of marketing. Eye Finance, if we usa phone list do marketing, we don't sell, but we sell, we don't pay your salary. Create a value proposition : Together with a coherent implementation of the brand image, its values, vision, mission, or description of its aspiration, communicate the differentiating, functional and emotional characteristics that our company, product or service supplies. Brand implementation and maintenance : Having the identity, the person of the brand or product fully defined, implementing it consistently and precisely in all activities and maintaining constant interaction with the market at all levels and channels. Promote and offer : define promotions and offers according to the public and the market, respecting ethics, respecting our clients, allies and competitors, and analyzing the repercussion of this. Said analysis must project the psychological, emotional, compulsive and economic usa phone list that the consumer may have. Segment: this action is not only aimed at customers, who, depending on the market in which we participate, can be multiple, usa phone list on different scales and consumers or end users, who regardless of until which link in the chain we arrive, we must understand the chain complete. Segmentation supports us in understanding what means of communication or interaction we should use, what type of marketing action we should implement, what are the real objectives that we can set in each segment and based on this determine which fronts we can attack according to the resources that we can count on in our budget in economic terms, This is part, not all of what we can analyze in Marketing , as we have seen, it is not as simple as others want to put it.